SEM – Search Engine Marketing
Be found online with our SEM package that helps businesses grow their digital audience, increase sales and generate more leads through paid and natural search.
How to choose best SEM agency
Most marketing persons and marketing professionals know the importance of search engine optimization (SEO), search engine marketing (SEM) and paid marketing, but only a few people know the proper steps and the process of how SEO or SEM works and even fewer people have actual experience working with SEO and have the experience to evaluate a good SEM (search engine marketing) agency.
Obviously, when you start a new blog or website, you want your website to top the search engines. This is possible by buying SEO certificates and entering in the SEM market. So, are you looking for SEM agency? Want to know which agency is best and how can you get to know the best SEM market to make your web popular on search engines? This guide will help you in choosing a best SEM agency for your website.
Hiring any SEM agency is a vital decision as all, the fate of your website or blog rests in the hands of SEM agency; people usually don’t want to take any sort of risk regarding the choice of SEM agency and want to hire the best agency by any means. All your products online marketing is done by the specific SEM agency that you hire. So before taking any risks and wasting your money on the matter, I would highly recommend going through this guide first. This guide is surely going to help you in choosing a proper SEM agency for your website. Here are some easy steps in choosing the best SEM agency.
Search on Google: firstly, search for SEM (search engine marketing) on Google. Go through the profile and make a proper case study. Look for the sample reports and go through the client reviews regarding the page. Read the FAQs thoroughly to get a proper review regarding the agency. Make sure to hire the best SEM agency via client reviews and ratings. If necessary, search for a company in other search engines than Google. Make sure to know the person who directly operates your project, know about his SEM background.
What’s next? A SEM project doesn’t get completed in just one time; rather, it’s a regular process. So, make sure about the payment method of your company. How does the company handle the ongoing management? Do they charge per month basis or annual basis? What is the criterion of their work? Make sure to find the satisfactory answers to these questions. Make a proper research regarding the issues. Any good SEM company should know the future prospects of your project and should plan their work according to the future. A good SEM agency thinks on a larger prospect. Make sure your company gives you enough time and understanding of the work.
The amount of focus paid on the project: In SEM world, the analysis is the foundation of the solution. Any proposed solution cannot be accepted without a proper analysis. Always look for the company that pays more attention to the analysis than the solution. Any good SEM company makes sure to properly analyze the situation of the project before getting a suitable solution of it. The company should know about the other competitors and how to overcome them. An SEM strategy is based on the knowledge of the competitors planning. Solid agencies always provide regular reports on the online progress of the project. They also provide post-mortem reports for the offline progress as well. Ask for sample report regularly and keep proper check and balance on your project. Always look for an agency which is more willing to work on your terms. Negotiation and idea sharing between the client and the company is the key to online success.
Ask about the technologies: Online marketing tools and technologies are very important for SEM or SEO. The best technology has a thoughtful, creative team working behind. Know about the technologies and tools they are working with. Try to understand if your company has over reliance or under-reliance on SEM technology. Understand the tools your company is using. A good SEM company always looks for smartest and most effective tools. Do they use in-house tools or are they working with a vendor. Knowing all these facts is important for the success of your website. The more you know about your SEM Company, the more it gets easy to work with them. Ask for a sample ROI report. Understand if your company is providing ROI metrics or not? Look for a company who is creative with the usage of tools; go for the company providing mobile phone applications as well if necessary.
Ask from clients: An important point in handing over a project to any SEM agency is getting reviews from their previous clients. A good SEM agency teaches its clients the working mechanism of SEM. Mostly, clients know about SEO and SEM. A good company conducts workshops, events, and conferences, develops an understanding of SEO with the clients. Always look for a company who is providing all these facilities and whose clients know about SEM and how the project will work. You want an agency with the right amount of experience in the relative field. Asking the previous clients regarding the work is an easy way to know about the experience of the company in your field. Make sure you hire a suitable agency for handling them your project.
In today’s world, technology is the new king. The Worldwide web has taken over the internal communication industry and all of the communication is being done over the internet. A lot of people are opening their own websites. Everyone wants their website to top the search engines.
With a lot of websites and heavy traffic, this is only possible by hiring a good Search engine marketing (SEM) agency. An SEM agency works on your project using their resources and make sure to make your website SEO friendly. With a lot of techniques and a huge market, choosing an SEM agency can be a difficult task. To overcome this difficulty, I have described above, some features of a good SEM agency. Make sure to handle your work in the correct hands. Hire a good agency, enjoy your work.
What does a SEM agency do?
These days hiring a SEM agency for well managed search engine marketing has become critically important to stay up in tough worldwide competition in an ever advancing online field. As the name indicates, they do search engine marketing that means they put ads on major search engines to spread the word about products and services of the client.
The aim of an SEM Agency in Hong Kong
Of course, the aim of SEM agency is to grab more and more visitors to their client website to promote their products and services. The visitors are then converted into buyers and it eventually affects the overall revenue of the company as product sells like hot dogs after proper marketing strategies. The purpose is clear: to bring as many customers as possible and be the leader in the field surpassing all rivals working around offering same products or services.
Before any SEM agency proceeds further, it holds meetings with new clients to know the exact requirements that include:
- key selling points of the business
- primary target market
- secondary target market if exists
- Average cost of products, services, and programs offered by client company
- Primary geographic target
- Peak times of doing business
- Marketing and advertising challenges
- What makes company different or better than the rivals
- Who are main competitors
The above mentioned points are mainly considered to devise a clever SEM strategy. If there are complex services and products, the details to these points can be added accordingly but these are the basics. If SEM Company wants to go deeper, it conducts follow-up interviews after the meeting.
The SEM agency then plans an effective strategy and the ways to launch it. The clients should know people in SEM company team working for their company.
After discussing responsibilities of each member, it’s important to establish points of contact, one on each side and mode of communication as well.
SEM Company determines how to measure the effectiveness of overall paid search program and each campaign part individually. SEM team must clarify how to approach it and this fact must be discussed in advance.
There are many ways to know effectiveness of online ads program. It begins with establishing the basic aim of the program. Companies want real estate on search engine results to dominate paid as well as organic. Other clients wish more clicks to their websites which mean they need higher traffic.
Tools are ready
Make sure the SEM agency must make sure it has installed Google Analytics and tracking process is properly implemented. It’s really important to have it work perfectly well to get the work done and achieve desired results.
Develop paid search program
To get more traffic to website and bring customers, SEM agency uses methodology that works well. It builds network to created ads and makes them go live with both text and images. Text includes banner, captions, content and so on. Designers work to create graphics for the ad when necessary.
Catchy titles are used to entice visitors and turn them into buyers by SEM team.
This is how a SEM (search engine marketing) company normally works.
Why do I need an SEM strategy for my online business?
In this era of tough competitive online market, where giant companies are battling neck and neck to grab clients all over the world and running after earning huge turnover, it’s really important to have an SEM strategy that is devised wisely and cleverly. Recently, online business has got immense popularity owning to many advantages over the traditional business. It’s convenient, easily accessible from any part of the world, easy to manage and gives direct access to the customer.
What is SEM?
SEM is a kind of internet marketing where traffic is bought by search activities that are paid. It differs from SEO, Search Engine optimization where traffic is gained organically. There are many ads visible in Google search results; they are companies using SEM to promote their products.
Since there are thousands of online companies giving the same products, it’s highly significant to have SEM (Search Engine Marketing) done properly to make a name. Without it, your name will not be visible in big search engines. A powerful SEM strategy will surely help gain more clients that mean higher annual revenue and more client satisfaction.
Make web presence
Maybe you have the best quality products but they are getting totally unnoticed by online potential clients only because of poor marketing or no SEM strategy at all. It’s about fighting with rivals and making impression over the searchers and customers that you are offering the best product and services.
The best thing is that SEM is very low cost way to market any product online through search engines. Marketing on other mediums is quite expensive especially on electronic media and they don’t even last longer. Customer acquisition is below $10 sometimes and direct mail is ineffective at $70 per client. Cost per customer differs and it is based on the industry. Why not boost your business and get big profits by following the right methods and applying them to target audience.
A study was carried out by Prognosis Digital that is a hospitality digital marketing firm in India. It included international hotel brands with an aim of doubling online bookings and the target were global tourists and travelers. It invested in a PPC campaign and got amazing results in ten months. On an average basis, hotels got 300 bookings and decreased CPC, cost per click by 250 percent. It clearly shows why SEM is important.
Effective and impressive
Paid search carried through proper SEM is effective and gives results in less time. The entire progress can be easily measured. Paid search can be activated or disabled according to requirement.
Direct connection of clients with company
Through proper SEM, it’s quite easier to get potential clients directly into the business and this is what makes online marketing effective.
Similarly, small enterprise or large corporates can access a large number of audiences through online marketing and perfect SEM techniques.
Through SEM, it’s possible for clients and customers to access online business website round the clock and from any part of the world. All they need is an internet-enabled computer or a smartphone.
10 SEM techniques for your online business to boost online sales
It’s highly important to use proper SEM techniques to boost sales in online business because there is tough competition and little howler can go a long way to adversely affect overall business. So, be clever when it comes to search engine marketing SEM. Today, it is considered as the most cost-effective and fastest technique that helps business reach target audience worldwide in less time. Ranking in paid results can be done by search engine marketing that is also called pay per click PPC advertising.
To drive heavy traffic to your ecommerce website, it’s critically important to select only those keywords that are mostly searched. SEM Company with many years of experience in giving best PPC services can do it really well by searching relevant keywords. Achieving top ranking through keywords that are not searched by users because they will never get clicks on PPC and consequently there will be no visits for your website. So, choose the best keywords that users search the most.
Proper match types
If you want to show your ads for relevant words other than keywords selected, always use proper match types. Common keyword match types are ‘Exact Match’, Phrase Match’ and ‘Broad Match’. Get deep information about the keywords match types. Then, choose match types wisely in order to boost sales for online business using right SEM techniques.
In clever SEM techniques, refined searches are associated with negative keywords. They are the words for which business is not willing to show your ads. Add negative keywords to avoid displaying your ads for irrelevant queries. You can add Sony as a negative. For any searched query containing’ Sony’ will not show your ads.
Make an attractive headline content of PPC to convince user to click it. The content must be precise but informative. This is how professional SEM works.
Call to action
Users are compelled to click your ads if there is call to action phrases. These can be: Inquire now, Hurry, Buy Now, Feel Free to contact now etc. Make sure these are used properly for boosting traffic through SEM campaign.
Always choose exact location where your business is working. If it’s not considered, the ads will be shown to wrong audience. SEM technique should be used to target right geographical audience.
If there is a particular time of your business hours and weekends are off, and scheduling can be done that is an important SEM technique. It shows ads only when a user is searching. Ads can be run for a specific time of the day and closed on weekends.
Through AdWords, there is an option to add more lines under ads after choosing ad extension. These include phone numbers or address.
It is important to redirect user to exact page after he clicks the ad. It’s another important SEM technique that compels searcher to become your customer.
Bid for keywords
While doing any SEM, decide a bid for each keyword selected. It should not be too low or high but average. With low bid, the ad is not going to show on top position when user searches for it.
Hope these SEM strategies work well to multiply sales for your online business.
Search Engine Marketing is a powerful tool in maximising the search visability of your digital properties. The team at Digital Studio is comprised of search marketing specialists who are experienced within the global market that possess cross-platform capabilities. Developing profitable campaigns is possible only with market-specific optimization strategies. Let's do this.
The cornerstone of any successful campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. We acquire, refine, and organize your keywords, all in the service of better targeted and more effective search campaigns.
We improve your Organic Search Results on search engines based on your relevance to the key search terms that are relevant to your business, as opposed to paid advertising.
We’re made up of data-driven experts who take a purely client objective-focused approach to PPC. Our Pay-Per-Click offering has a firm focus on delivering more conversions for less spend.