From logos to print design, Digital Studio boasts a dedicated team of talented graphic designers capable of providing a comprehensive range of creative solutions.
What is graphic design?
Usually when you go out on the streets or when you are going to a restaurant or anywhere and you’re in the car what catches your eye? It’s the boards that have bold texts on them or images that gets your attention. THAT IS GRAPHIC DESIGN! The use of different colours, different textures, different symbols and putting them together is graphic design.
Graphic design includes all sorts of pictures, logos that you see everywhere of every brand, different illustrations, website designs etc. all of these designs have different elements in them and those elements are all part of graphic designs. Some of those elements include shapes. With shapes you can turn the picture upside down you can put fonts in different shapes making it more appealing or more attractive for the people. It helps to give a structure.
Another is lines. Whether the lines are thin or thick, whether they are straight or curved, lines have no end to them. With lines you can make your image follow a specific path and that catches the eye of the person looking at it.It becomes more attractive and helps the viewers know what to connect with what.
Another element that is included in graphic design is Colour. That’s the best one there is and the most important one because colour attracts people. More colour in a picture more brighter the picture is and more people would appeal towards it. Type is also an element in graphic design. With type you can put anything you want to say in ANY TYPE OF FONT. Big or small, simple or weird any type of font goes. This helps to add power to the message you want to send to the world.
Now there are different tools that are used in graphic design and that helps make the image more appealing. Graphic designers use different methods to mix together art and technology into one and bring something beautiful out of it. That my friend is the magic of graphic design! Tools include computers. The most common one nowadays because you can do a lot on a computer. There are different software’s that can make you turn a little image into something else. Another tool that helps make graphic design is a simple sketchbook and for me I think it’s the best one. Wherever you are and whatever you are doing it’s easy to write down or draw your idea on a paper make a rough sketch on it and then once you are done you can modify it through a computer. Simple isn’t it?
With the help of graphic design you can turn a simple message into something so appealing that those who initially wouldn’t have notice would definitely now notice. Whether it’s a newsletter for a school or a logo for any new business or even a poster to showcase clothes for a fashion brand graphic design is the best thing. Not only does it attract the audience you want but it also appeals to the rest of the world. Imagine if all of what you just read was done through simple graphic design. Wouldn’t you have loved it more? I’m sure you would have. So just give graphic design a try. You might never know any message you have or any picture you want could transform into something else!
Why do I need a graphic designer for my business?
When you have a business you have problems almost every other day. You need to make decisions after decisions whether it’s regarding your bills or your staff or your product. Whatever the problem is about you have to solve it and you need to make a decision. With all these decisions you tend you not give attention to some problems or some issues because you might think they are not important. Such is a decision of hiring a graphic designer for your business!
Graphic design is an integral part of any business whether it’s a new business a small business or a big multinational business. Everyone needs GRAPHIC DESIGN! Graphic design changes the whole idea a simple picture or a simple word into something magical that your audience cannot ignore even if they want to! It’s that appealing.
Now I will tell you reasons as to why you NEED no wait YOU MUST HAVE a graphic designer who can do graphic designs for your business:
KNOWING YOUR BUSINESS!!!! How do you make people know about your business? How do you make them buy your product? Through advertising? How do you do the advertising? Through a logo? How do you make a logo? YOU DO ALL OF THAT BY GRAPHIC DESIGN and for that who do you need? A GRAPHIC DESIGNER! Your brand needs to be attractive needs to appeal to the audience and to have some sort of a relationship with all product or the products you are selling. This is all possible if you hire a graphic designer. Believe me graphic design can only be done by someone who knows how to do it and that is something you cannot do through PowerPoint.
NO EXTRA MONEY OR TIME: the amount of time you will waste on making a logo on a PowerPoint that isn’t even that appealing and that only has two three colours on it and the amount of money you will waste on Microsoft publisher will not solve anything for you. By hiring a graphic designer you will get to save your costs because he will know graphic designs and he will be able to design your materials better saving the huge amount of money you would have otherwise spent on printing.
KNOWS WHAT YOU WANT: sometimes you have an idea in your head but you don’t know how to execute in. A graphic designer will make sure your results come out amazing and come out in the way you want. Come on isn’t that something you want?
NEATNESS: if you have a new business you would want to have a good impression the first time you meet your clients so the logo is extremely important for that! Take the example of coke. It’s a simple graphic design done by a graphic designer. It says coke cola in a fun font that is on a bottle cap and is red. Everyone knows the logo no matter where you are whoever you ask would know the cokes logo. So to have that neat look and to look professional you need a graphic designer to give you that look.
COMMUNICATION: Graphic design can help in communicating whatever is it that you want. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings.
So before you decide to ignore hiring graphic designer and not consider it an important part of your business plan THINK AGAIN AND DECIDE AGAIN! If you want your image to improve and want to make a long lasting impression then definitely pick up your phone and hire a graphic designer!.
How to choose the best creative agency for your business?
Let’s be honest here for a second. For any business whether it’s a start up a small company or even a big company creative agency is extremely important because you really need the best of the best creative agency for your business that has some experience, is always there when you need them, knows how to make graphic designs, has all the knowledge about new technology and can bring new ideas to the table.
It doesn’t mean that you hire the best creative agency out there and then you expect them to automatically know what you want or what your business wants. That’s not how it works. It doesn’t usually have to be the one that every business has hired. There are other major factors that need to be considered when you are choosing which the best creative agency for your business is.
First thing is first they need to be in the same area as you are. Yes it’s true the internet has everything and internet has made it possible for you to be in contact with anyone in the world but when it comes to your business it’s best to actually sit down and work on it rather than through internet. They need to write down their ideas in terms of graphic designs, sketch them and then decide together which is the best graphic design to go with. So if your creative agency is in your region you can meet them at any time and discuss anything with them.
Money is extremely crucial when you are deciding which creative agency to hire.
There is no point in going around finding a creative agency that you really cannot afford. But creative agencies do take a lot of money so you need to find the one who spends your money wisely and knows that they have to bring something amazing to the table.
The best thing is when your creative agency and you both have confidence in each other. With confidence comes great ideas and with great ideas comes bigger success for your business. Your creative agency or the director needs to be up front with you and you need to be upfront with them. Just because you hired them doesn’t mean you have to like all their ideas or they need to abide by all your ideas. If they make a graphic design for your logo and it isn’t nice you need to tell them. You both need to work together so confidence factor is extremely important when you are choosing the best creative agency for your business.
You need to hire that agency that is extremely excited to work with you and gets excited when a new idea is brought to life. They need to share your excitement because they benefit as well if the business flourishes the same way as you benefit. For instance if they design a specific graphic design and it works well with the style of the business then they need to be as excited as you are. SO PAY EM WHEN THEY SHOW YOU SMILES DROP EM WHEN THEY SHOW YOU NO SMILES!
In the end it all depends on you and which agency you want to hire. You need to decide in terms of how it will benefit your business both in short run and long run because believe me if you have a good creative agency your business WILL FLOURISH! It makes your business without it the business breaks!
How to select the best graphic designer for your business?
Every decision that you make when it comes to your business has an effect on your business’s success no matter how small or big the decision is. Everything has an impact on the success. Other people who are not a part of your business tend to judge your business and you do the same when it comes to other businesses. It’s extremely important to make an impression on your customers or other businesses and the first thing that appeals to everyone is the image of your company. Because of this it’s essential that you hire people who know your business extremely well.
When it’s time for you to hire a graphic designer, it’s essential he or she knows the business well so that whatever they create can have a good impact on your business. Your graphic designer should be doing all sorts of graphic designs for you in terms of designing your logo or your web page or your product packaging or even the flyers etc. The graphic designer needs to be able to uphold your brand image in every way possible they can because they are the designers who will attract the customers towards your business.
Now choosing the best graphic designer is a VERY IMPORTANT decision that you have to take when you are hiring. So how to select the best graphic designer for your business?
SEE THEIR WORK: Before hiring a graphic designer you MUST see their previous work. If the graphic designer is good, he or she will automatically show you their designs first before having the interview. Looking at their previous work will give you an idea about how good they are and where do they stand. Thus you will make a sound decision about who to hire.
REFERENCES: For any type of hiring it’s essential to know references. For a graphic designer it’s extremely important that you ask for references because they are making your image. If they don’t do the job well the success of your business can be affected greatly. Once you have the references then do call them!
FIRST IMPRESSION: This is extremely important. You need to not look at the CV but look at your gut feeling. You need to see if the graphic designer goes with your company. If he or she understands what your business is all about and what you want. If you feel that they do THEN HIRE!
WHERE IS THE DESIGNER FROM: Now this is extremely important because hiring someone from abroad will have a completely different set of mind and may bring ideas to you that might appeal the audience abroad and not so much local where you are. Hiring a graphic designer whose local can bring a lot to your table because he or she would know what the customers like what they get attracted to.
MONEY MONEY MONEY: Although this is the first thing that you think of when you are hiring someone but in terms of a graphic designer it shouldn’t be your first. Good designs anywhere cost money and if you want your business to have a good image then you need to let lose a little and spend a little. Because at the end of the day THE IMAGE MATTERS! Better image more money flowing in the business. WIN FOR YOU.
Before hiring a graphic designer make sure that you know what you specifically want and what your business is all about because the brand image is everything for a business whether small or big! So know exactly what your business wants and then hire.
The art of communication through Graphic Design is what we are passionate about. We produce unique visual representations for your brand, products or services with words, symbols and images. With our customer-centred approach, our creative team research, brainstorms, prototypes, designs and launches your next visual creatives that spans across branding, logo design, web design or advertisements.
Building a strong identity is extremely important in order to compete with other brands in the similar industry. We take on your ideas, messages and spirit and bring them to life through logo designs, branding and more.
Need visual content for your next campaign? Our team of dedicated designers will help you build your ideas to ensure you stand out from the crowd.
From a magazines, newspapers to billboards, we offer a full range of printed communications, working closely with high end print suppliers to present a seamless service. We’ll source the materials and finishes to best project your brand and handle it all, from start to finish.