We capture the vision of your business and transmit your value through our branding proposition. We create lifestyles that your customers can engage with.
How to choose the best branding agency for your business?
Branding is extremely important for any business. Whether it’s a start up or small business or even a multinational business, Branding is extremely important. Branding helps to make your product known worldwide. It helps to build a trust with the consumers and there is nothing better than to have a trustworthy relationship with the customers who buy your products every other day, Right?
Now every business has some sort of problem when it comes to branding. Maybe they need to get back in touch with the customers because they have lost them or maybe they have lost their visual identity. Whatever the issue is, every business faces it but you know how they say to every problem is a solution similarly to a branding problem comes BRANDING AGENCIES! Now the real question you need to ask is how do you choose the best branding agency? Because you don’t want to waste so much money on an agency who does nothing for you!
The first and the foremost thing you have to do when you are choosing the best branding agency is to interview all the agencies you have in mind. All agencies are different and they offer different things so by taking their interviews you will get to know what they have to offer to you. You can compare the agencies with each other to make a sound decision.
Check their previous out so you know what are they capable of. Yes I know you are not an expert in branding otherwise you wouldn’t be hiring an agency for that BUT you still need to know their credentials before saying yes to them and paying them lots of money! Your company’s brand is the SOUL! And the soul needs to be protected and needs to be worked on.
You cannot hand it to a random agency that won’t take care of it. Consider those branding agencies that came through some sort of recommendation. Recommendation means that they did a good job with another business. It helps you to decide better because you will be able to see their work! This will help you choose wisely.
You need to see how much the branding agency is asking for and how much budget you have. If you don’t have enough money you don’t need to go with a big agency. You need to be extremely honest when it comes to your budget. You cannot think that it’s fine to spend a lot of money on branding agency and then later on get the money.
No you think of everything side by side. You don’t want to be too optimistic about how much you can afford and then end up with a sub-par or incomplete project because you couldn’t actually afford the scope of work that you told the agency you wanted. Not only might you be risking the quality of the work in that scenario, but if you have to make lots of last minute changes to scale down the project, you’ll also waste time.
It’s extremely important that you hire a branding agency that knows YOUR business well because once they know the business well then and then only can they turn your message into something amazing which would attract the customers. If the branding agency incorporates different styles then it means they think out of the box. This can be a good thing for your business because the brand that they come up with will not only be different but will stand out!
The best thing to do when you are choosing a branding agency is to find an agency who has worked with a business similar to yours. Why? Because it will help them to find you better ideas and make you stand out from your competitors and come on in this fast competitive market we want to stand out don’t we? The branding agency needs to DELIVER ON TIME! What is the point if they come up with a great idea but the time has gone or some other product of some other company has been launched? You need to know when can they deliver and if they are fast or not. You don’t want to miss the deadline of important events regarding your business such as the product launch or any event. IT HAS TO BE ON TIME! TIME IS MONEY.
It’s also important to see if the branding agency lets you come out of your shell and explore new ideas and new ways. If it’s a good branding agency then they will do whatever you tell them to and help you towards success! BELIEVE ME ON THIS! You need to have a branding agency who will be as excited as you are in terms of reaching to customers.
They need to be extremely passionate and then and only then can they bring new, innovative ideas on to the table. The best branding agency will be the one that takes you to the top and keeps you there and finds new ways to make your brand succeed. Then there won’t be any issue paying them as much money as they ask for.
You know how you go shopping and you don’t just choose the first thing you buy, you roam around in the market you go to different shops you see what each shop has to offer and then you make a decision. Just like this you need to do the same when you are picking a branding agency. You cannot choose the first one you see.
You need to check all of them meet them see what they have to offer and how are they different from other agencies. You need to connect with them see if they get YOU and YOUR business and what YOUR idea is! Then and only then will you be able to find the best branding agency out there. It’s true it will take you some time but hey! Any decision well thought out is better than a rash decision.
What is branding?
Imagine you are in a room filled with different products that businesses make. Products such as fizzy drinks, soaps, clothes, shoes, biscuits etc. are all in the room. Some are by the businesses you already know such as coke cola, nestle, BATA shoes, Mary biscuits, Lux soaps and some are from businesses that you don’t know or that don’t have anything written on them except for what the product is. Which one will you pick up? The one that has the name of the businesses you already know or a picture of the business you recognise or the one that has nothing on? You will pick the products by the businesses you already know! Why? Because you know them. How do you know them? THAT’S CALLED BRANDING!
Brand is basically an idea or an image of a product that businesses make. Branding is when that idea or that image is marketed all around the world so everyone can recognize it. It’s either a unique name or some catchy picture that consumers get attracted to and makes it stay in their minds. Branding helps in separating same products made by different companies. Branding helps in delivering your message that you want your customers to know. It helps in connecting with your customers and that makes customer loyalty so if a customer goes out shopping they know they have to buy the product of your business and they can figure that out by looking at its brand. Your brand is made by what your business is and what you want people to see your business as.
Branding helps people to recognize your product. Branding helps to make a good reputation of any business. Even if the company has no reputation branding CAN CHANGE THAT EASILY. Its simple branding helps to build an expectation about the product that a company is going to launch. It helps the world know what the product is about what it can do and how the consumers will love it. Branding not only helps the company in exceeding them but also helps the consumers know what they are buying. Branding can be done in form of logos which is shown graphically. It can also be done by the company giving a distinct name to their products and can be done by a symbol. For instance we all know sodas are bad for us but we drink Coke cola anyways don’t we? Hey to be honest im drinking coke right now while writing this. How does coke do that? THROUGH BRANDING!
Branding has been proven to the best marketing strategy that a company should use in order to excel in the competitive market nowadays. A technique every business must be using. Think about it? If I were to give you a shirt made by MANGO or a shirt made by a random company that you don’t know off which one will you buy? OBVIOUSLY THE MANGO ONE! Because it’s known to be famous and has a name everywhere. How? By now you should know the answer to this.
Why do I need to create a brand for my business?
You know how you choose to buy clothes from Mango or from outfitters because you know the clothes they sell are good. They don’t rip off easily and they don’t lose their colour and you can wear them for as long as want to. How do you know all this? Through the branding done by the businesses!
Branding is all about making a good impression of your business to your customers. Good impression includes letting the customers know what is so special about your business and to show your business’s amazing side. Branding is extremely important for your business whether it’s a new business a small one or even a large one! EVERY BUSINESS NEEDS BRANDING. Here’s why:
- Branding helps to create a positive image about your company.
- Branding helps to increase the value of your business. Think of businesses such as apple or ford. Are these businesses actually worth their warehouses or their factories? NO THEY ARE NOT! THEY ARE MUCH MUCH MORE. With the help of brand their value has increased!
- Helps the customers to recognize with your brand. This will in turn make them buy your product more because once the consumers recognize with your brand and can find it easily they will only buy your product. That’s why nestle is so famous! People see nestle written on a product and they automatically pick it up and buy it.
- Differentiates between your product and another company’s product. Nowadays there are so many businesses making same products. There are dozens of companies out there making shampoos such as Garnier, LUX, Head and shoulders. How you stand out from your competitors is by your BRAND!
- Brand not only helps you in terms of your customers but also in terms of your staff. A clear brand strategy helps to let your staff members know how to do their work, how to gain success! This brings them together and if they work well better products will be produced and better products more success. WIN WIN FOR ALL!
- Nowadays everyone wears brands or eats brands or listens to brands. Everyone is constantly talking about the different brands they use in their life. So the more people talk about your brand the more your products are going to be bought by people. Why is that people buy lawn from KHAADI? Because women talk! They talk about what they got from khadi and that leads to more women visiting khadi stores and buying clothes. See how the cycle works?
- The MOST important thing that a brand will do for your business is that it will create trust. People are more likely to buy from a business that has credibility and is a legitimate business.
With the help of brand your company will be able to sell products throughout the world because branding makes it easier for people to talk about a product and to know about a product. So if you want huge amount of customers running in a shop for your product then BRAND YOUR PRODUCT!
We’re just as happy delivering brand strategy as we are a digital creative solution. At Digital Studio, our services involve brand creation, brand strategy, brand identity, design, advertising, digital, tone of voice and much more. We are a team of creative strategists, digital innovators, designers and problem solvers and our job is to bring brands to life.
We consider every aspect of a brand’s visual and verbal language. At Digital Studio we work with clients to build and strengthen emotional connections with brands.
We specialize in designing a distinctive logo for your business. Our logo’s seamlessly integrate with your vision, positioning, and target audience and are created with passion and expertise.
Building a brand that continually connects with people in relevant and consistent ways is the challenge of any business. We observe, combine words with design to define our observations in emotive ways. Our goal-driven brand strategies focus on channelling this process into brand awareness and growth.