As an established yoga studio in Hong Kong, Flex Studio was looking to reinforce their online presence to beat the competition.
Digital Studio built regular digital campaigns using Pay-Per-Click and Display Advertising.
After understanding the context of the business (online and offline), we did a keywords research to find the best online opportunities to start our first Pay-Per-Click campaign on Google Search. The goal was to drive awareness and traffic to the website landing pages (Yoga, Pilates…) to boost signups and sell promotional packages.
We also built and structured the online account to optimise budget and increase the number of clicks. Finally, Flex Studio provided the creatives and we managed the display campaigns using specific targeting such as retargeting.
With a regular optimisation of the account and a monthly report sent to the client, a clear progression has been observed with the KPIs (Conversion Rate, Nb of Clicks, Engagement…).
Needless to say that online advertising is a key strategy to have for local fitness studios looking to get new clients.