Instagram is a critically important social network. The social media giant recently announced that their ‘community’ has grown to more than 500 million Instagrammers—more than 300 million of whom use Instagram every single day.
The photo-sharing app is not only important for retailers, restaurants, or travel companies; Instagram is increasingly important for every kind of business.
It is considered as one of the most effective brand-building tools available today.
2016 has been the year of change for Instagram, and one thing is for certain: Instagram is open for business.
The updates this year are all oriented around creating a new and better experience for businesses on Instagram.
Watch this space!
Instagram confirmed earlier this year that they are to develop their business profiles; an Instagram equivalent to a Facebook Business Page.
Now we are able to see what these profiles look like as Instagram are currently testing these features on a small group of users, currently not available to the rest of us humans.
For those that run a business account on Instagram, the useful features include:
- Contact (Email or Call)
- Directions (Map)
- Category (Type of Business)
Check out some of the lucky business profiles currently using the new features.
The most obvious difference between a business profile to a personal one is the new “Contact” button at the top of the screen.
When you press “Contact”, a pop-up menu appears offering business directions or the ability to contact the business.
With The Lembongan Traveller, the user can opt to either call or email the business.
In other profiles using the same pop-up menu, users are able to get directions to the business which launches the map interface – perfect for local businesses such as Motivate Me by Makaia Carr.
Finally, Instagram Business profiles are categorised which is visible underneath the name of the Instagram profile. Similar to how Facebook Pages list the type of business or brand – by adding a category, you are able to easily communicate to your followers on what your business/profile is all about.
All three of the new Instagram profile features help improve the way users promote their bios.
By adding a contact button, location directory and category – this frees up space in your Instagram bio to communicate key messages.
Instagram’s new business profiles will roll out first in the United States, Australia, and New Zealand.
For everyone else, the company promises global rollout by the end of 2016.
What do you think of the new features? Do you feel these are enough to improve your experience as a business user? Speak your mind in the comments below!